Understanding how search engine works is very important in digital marketing. This blog gives tips to increase to your website
SIGNAL SEARCH ENGINE LOOKING FOR
There are two types of signal that search engine is basically look for:
1. Time. A search engine takes a snapshot of your page every time you make a change. It looks for these changes on every page. For example, it takes a snapshot every time you change the font color or size, or when you click the button, to go to a new page.
2. Location. A search engine uses tags that describe what the page is about. A tag contains a search term and a location. For example, “about font” contains the search term “font”.
When you get a site map linking to your pages you can be assured that they are indexed in the search engine. A search engine looks at other pages than the homepage to see what your site is about. Then it looks for a link to your pages that is from a page with the same theme as your homepage.
A search engine does not have to be told how to crawl your site. Googlebot, for example, crawls through your site every time it wants to see a new page. When you add links to pages that are not on your site it helps index your pages faster. Google encourages you to have more links to pages on your site so that they crawl faster.
The same is true for MSNbot and Yahoobot. All three search engines want you to have more links to your pages so that they will crawl faster.
Inbound Links: Another important factor that help index your pages faster is the number of inbound links to your site. Inbound links can come from other sites with the same theme as yours. It also does not hurt to have the number of links from external sites to your own site increased. A spider can easily crawl your site if the number of inbound links is increasing.
You can use search engine friendly URLs to optimize your site. A good choice is to use a name containing the main keyword. Avoid using a single word as the URL.
The content of your site should contain the keyword or keyword phrase. Do not overload the content with the URL. Limit the number of keywords in your URL. One or two keywords are enough.
The number of keywords on your site should not exceed eight or nine. A site with more than ten keywords will be flagged by the search engines as an excessive site with too many keywords. Some site owners may decide to use different keywords on each page, but that is not recommended.
Use the keywords that you want to rank for on each page of your site. You should use different keywords on each page as the page may have different keywords. If you have a page that has five keywords, you may use each of the keywords once on the page.
The main page could have two or three keywords, while the other pages may have up to five keywords. It is not recommended to use the same keyword on multiple pages of your site as the site may be flagged as spam by the search engines.
If your site contains a mixture of different keywords, it is recommended that you use only one keyword on each page. This will help your site rank for that keyword faster.
The search engine spiders will crawl all the links that are contained on your site. The links that are used in your site have the potential to help your site rank for the keyword faster. The keyword density should not be too high. A density of one or two keywords should be enough for a top ten ranking. The spiders will crawl the links if the keyword density is between 1 and 2 percent.
For your site to rank well in the search engines, the links should have good text content. This density is higher than the other links in your site. For example, a link that has a keyword is given a density of 2 to 3 percent, so the density of the keyword is between 1 and 2 percent. For a five keyword site, the density of the keywords is 5, 10 and 20 percent, respectively.
Search engine optimization is very important if you want to have a high ranking for your site.