by AY | Aug 23, 2021 | • Content creation, Content Marketing, SEO Tools
Understanding how search engine works is very important in digital marketing. This blog gives tips to increase to your website
SIGNAL SEARCH ENGINE LOOKING FOR
There are two types of signal that search engine is basically look for:
1. Time. A search engine takes a snapshot of your page every time you make a change. It looks for these changes on every page. For example, it takes a snapshot every time you change the font color or size, or when you click the button, to go to a new page.
2. Location. A search engine uses tags that describe what the page is about. A tag contains a search term and a location. For example, “about font” contains the search term “font”.
When you get a site map linking to your pages you can be assured that they are indexed in the search engine. A search engine looks at other pages than the homepage to see what your site is about. Then it looks for a link to your pages that is from a page with the same theme as your homepage.
A search engine does not have to be told how to crawl your site. Googlebot, for example, crawls through your site every time it wants to see a new page. When you add links to pages that are not on your site it helps index your pages faster. Google encourages you to have more links to pages on your site so that they crawl faster.
The same is true for MSNbot and Yahoobot. All three search engines want you to have more links to your pages so that they will crawl faster.
Inbound Links: Another important factor that help index your pages faster is the number of inbound links to your site. Inbound links can come from other sites with the same theme as yours. It also does not hurt to have the number of links from external sites to your own site increased. A spider can easily crawl your site if the number of inbound links is increasing.
You can use search engine friendly URLs to optimize your site. A good choice is to use a name containing the main keyword. Avoid using a single word as the URL.
The content of your site should contain the keyword or keyword phrase. Do not overload the content with the URL. Limit the number of keywords in your URL. One or two keywords are enough.
The number of keywords on your site should not exceed eight or nine. A site with more than ten keywords will be flagged by the search engines as an excessive site with too many keywords. Some site owners may decide to use different keywords on each page, but that is not recommended.
Use the keywords that you want to rank for on each page of your site. You should use different keywords on each page as the page may have different keywords. If you have a page that has five keywords, you may use each of the keywords once on the page.
The main page could have two or three keywords, while the other pages may have up to five keywords. It is not recommended to use the same keyword on multiple pages of your site as the site may be flagged as spam by the search engines.
If your site contains a mixture of different keywords, it is recommended that you use only one keyword on each page. This will help your site rank for that keyword faster.
The search engine spiders will crawl all the links that are contained on your site. The links that are used in your site have the potential to help your site rank for the keyword faster. The keyword density should not be too high. A density of one or two keywords should be enough for a top ten ranking. The spiders will crawl the links if the keyword density is between 1 and 2 percent.
For your site to rank well in the search engines, the links should have good text content. This density is higher than the other links in your site. For example, a link that has a keyword is given a density of 2 to 3 percent, so the density of the keyword is between 1 and 2 percent. For a five keyword site, the density of the keywords is 5, 10 and 20 percent, respectively.
Search engine optimization is very important if you want to have a high ranking for your site.
by AY | May 24, 2021 | • Content creation, • Display Retargeting, Advertising, Affiliate Marketing, Business Development, Business Strategy, Digital Marketing, Email Marketing, Organic Social Media, Paid social media marketing, SEO Tools
If you`re entering a new market or starting a new website, youre gonna want to find as much low hanging fruit for your SEO strategy as possible.
In this article “The SEO techniques for your site” I will share some of my favorite low hanging fruit that I have found for low hanging fruit for SEO. These low hanging fruits are the sites that show no obvious signs of having been optimized and can therefore pass your SEO abilities onto you. These low hanging fruits will not produce a ton of cash, but are still incredibly easy to manipulate for your SEO purposes.
For the sake of this article I am going to be referring to white hat tactics for my SEO research. This means no Black Hat tricks here. What I mean by SEO tricks is anything that is accepted by the search engines and not frowned upon by the search engines.
1.) Article Submission: The easiest method of manipulating search engines for SEO purposes. Just write an article and submit it to as many article directories as you can. You need to make sure that your article contains a link back to your website somewhere in the text. Also make sure to make your article 100% relevant to the niche.
2.) Link Trading: If you have done your keyword research correctly and have made sure that all your posts and articles are relevant to your niche you will have a huge advantage here. You will have all the links needed to get you back to your website as well as put your website on every other major article directory out there. Again if your site is relevant to your niche you will have an edge over your competition. You can also offer to put your site on any affiliate program.
3.) Video Marketing: This is by far the easiest and cheapest way to manipulate search engines for SEO purposes. You can write a video post and submit it to the various video posting websites. It will only take 20 minutes for you to put up your video, post it to your site and you will have your link back to your video within hours. The video will rank with the link to your site and once it does this you will have your SEO in full force. This is a relatively simple process and you can do it yourself or you can use a service to do it for you.
4.) RSS Feeds: This is by far the most powerful SEO tool to use. If you have a RSS feed to your site you will have an advantage in both search engine rankings and with your visitors. You can use this to get your feeds from social networking sites. You can also use this to get your feeds from article directories. There are many different RSS feed services that are all very reliable.
5.) Video: If you have a video you will also have an advantage over your competition in terms of SEO. Make sure that your video has a link to your site in the text along with having your link in the video. The link should remain visible throughout the video and a descriptive description of your site, products and services along with a link to your site. You can create a video for any subject you want and you should create a number of videos to optimize your site for a number of different keywords and keyword phrases.
When you have a good SEO strategy in place and you optimize your site properly you will have your videos optimized and ranking well in the search engines and you will have your site in a strong position to be seen. There are many different methods that you can use and you should use them all to ensure your SEO success. You will need to be persistent in your efforts and determined in your determination to see results. You need to work with a team of people who will help you and keep you focused and motivated. If you follow these tips you should have a great advantage over your competitors. The tips and advice given in this article are the best and most effective you will find for a site that will be optimized for SEO.
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by AY | Apr 19, 2021 | Content Marketing, Contenting Writing, Digital Marketing, Email Marketing
How do you sell to your list? Can’t decide on a service or product? Want to know how to get people to opt in to a campaign? Then here are the most powerful e-commerce growth hacks I’ve found. Before you try any of these you must ask yourself “Are you ready?” You must be comfortable with doing what it takes. You need to know what’s required to build a list. So, if you’re not, then take a deep breath, sit back and read on this blog on email marketing tools
What is an e-commerce growth hack?
I’m not sure exactly what an e-commerce growth hack is, but I have heard it described as a simple thing that can help you grow your list. This may have a lot to do with the types of hacks we are discussing. As a beginner, you really need to know what you are doing and making sure you know what you’re doing before you start. It will be easier once you’ve done a few e-commerce hacks.
So, what are e-commerce growth hacks?
- Create Something Of Value To Give Away
A free gift could be an eBook, video, software or anything your people want. Once you’ve created something to give away, you can create a second product to sell.
- Create An Affiliate Program And Give Away More
If you have been working with affiliates to promote your e-commerce site, then put your affiliate links in another product or program to sell. This will get your viewers and leads back to your e-commerce site again. You can get people to buy from you from other affiliates in this way too. You’ll get their email addresses and build your list again.
- Get Your Readers To Go Further Down Your Feed And Go To Your Main Site/Blog In Search Of More Content
You can do this by placing a link to your e-commerce site in your content of your blog. And this can get your readers back to your main site and get them back to your e-commerce site. This makes a new list for your affiliate site in their minds. And once they buy something from your affiliate site, then they will probably buy from your main site too.
E-commerce growth hacks are effective because they give you a second list to promote your products to. After they have bought something from you, then you have their email addresses and you can send them further information on your products. And if you have newsletters going, then your readers will start doing the same in their newsletter and they will give you more email addresses.
If you put the link on your site, you will know if it has been clicked on or not. If it has been clicked on, then you can notify your auto-responder company that your prospects have clicked on a link. Your auto-responder company will send them an email and they will receive further information. And, if your prospects have given you their email address and they are logged in and they have received further information from you, then you can email them and they will respond and refer you to others and so on.
There are various methods you can use to build your list. As you can see, there are many ways to build your list. However, when most people think of list building techniques, they usually think about putting ads on their site, or even just inserting a banner on their site. But, it is not really effective in this day and age.
It is an old tactic but it is still used. People are lazy and they like free stuff. And even though you are not giving them anything for free, you may be creating an email list of people who they feel sorry for and you may be able to sell them products. So you have to be careful, but if you have a site that generates over a certain amount of subscribers, then you may be able to get away with sending out a newsletter and sometimes a promotional product. However, you have to be very careful.
The best thing that you can do is not to send out multiple emails per day. Many people like to do this, however the best way is to have a blog and do it on a regular basis.
You should not just stick to one niche because if you do that, then people will just have a hard time remembering your site and you will be able to make money from that.
You can also use paid tools to assist you in list building, but make sure you check with the provider first. Many of the paid tools will send all your email to a specific group of people. Therefore, it is not a good thing if you are just thinking of sending them to just anybody, because some people would think you are spamming.
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