Remarketing is a form of online advertising that lets you target consumers that were not already interested in you and your brand before they left your site. Remarketing, unlike conventional marketing, does not require you to have special products or services to be popular.
With remarketing, you can create a list that gives millions of visitors everyday and a relationship with these consumers and make recommendations to them that are relevant to their interests, such as a brand of washing powder, or the recent movie “Dunkirk”.
To close sales, remarketing requires you to use their own personal information as part of your campaign. You can use this information, if they give you permission to do so, for various purposes, such as newsletters, e-mail ads, giving away products, etc.
This type of advertising is very useful for brands that have large inventories of targeted visitors. For brands that have a smaller inventory of targeted visitors, remarketing can generate huge profits on the backend by selling advertising on a reciprocal basis.
Using remarketing to automate your website is one of the best ways to profit from remarketing. Remarketing can also help you to get rid of bounce rates.
One of the easiest ways to use remarketing is to create a set of keywords that are related to the products you are selling. You can then set up a remarketing list of targeted visitors and target these individuals that have visited your website. You can use remarketing for affiliate marketing, but be careful to target individuals that are interested in what you are selling, and not for affiliate marketing purposes.
You can also use remarketing to find out who has visited your website, but haven’t purchased anything. You can then contact these individuals by e-mail, and offer them an opportunity to purchase something related to your products.
Remarketing is very much a work in progress and you can never be sure of the returns that you will get. However, it has saved businesses a lot of time, money, and energy. If you are not willing to work on your bounce rate, then this form of advertising will take much longer to see results.
What is the bounce rate? It’s when people leave your website without buying anything. It’s almost impossible to improve this. You can either raise your pay so that your visitors are more willing to give you their e-mail address, or else use a higher pay off tier for your pay off offer. But in the end, you can’t do much about this.
Two good sites to use for learning more about remarketing and how to use remarketing effectively.
* Remarketing Archive – This is a list of articles written by marketers that focus on remarketing. They share good strategies and techniques that you can use to get good results from remarketing. It’s a really good list and you should go here for information.
* Remarketing Help Desk – This is a site that focus on the art of improving your remarketing results. They share some interesting strategies and tactics that you can use to get results with remarketing.
To help you understand how remarketing works, I will give you a quick explanation of the process.
* Each remarketing list should have a unique identifier. This identifier is used by the software to help you and the marketing automation tool identify the individual visitor to your website. You can give yourself a unique identifier by putting your domain name and country in your website’s analytics. This will help the software and marketing automation tool in the process of remarketing your website and the automated work better.
The second question you need to ask yourself is; what will I offer my customers in the future? For that, you need to choose your remarketing list and make a unique remarketing offer for your list. You can provide as much information as you can about your industry and your visitors.
What you offer in your remarketing offer should be a very similar remarketing offer to your visitors, your visitors will appreciate your goodwill and in return they will get the quality content that they desire. In other words, the quality content you provide in your remarketing offer should be similar to what they would have get in a newsletter or a series of emails. This quality content should be related to their specific concerns.
Your visitors would be more inclined to opt-in to your list if you can consistently give them quality content in your remarketing list. You can’t afford to provide just any content for your remarketing list. There must be a natural affinity and a strong relationship between your content and your visitors. The most important thing is that your content must be related to your visitors.
Here are two other questions you need to answer in your remarketing system. The first is; how often do your visitors need your presence? You can answer this question by having a data entry box they can fill in their preferences on what times they prefer to see your content. You can also ask them for their location and so on. These questions you can answer to create a remarketing database of highly targeted visitors.
The second question you must ask yourself is; is this list segmented and targeted enough? The more questions you answer positively, the better.
That is the key to creating a remarketing list worth its weight in gold. A remarketing list is not a magic tool that will offer you millions of visitors every day. You have to be very diligent on how you develop your list and how you market your brand. You have to provide quality content, regularly, and the relationship between your content and the visitors must be very close and natural.