Search Engine Optimization (SEO) is basically to ensuring that your website content generates the appropriate and the right kind of signals.
This is not just about the search engines but about how people see your website. This article will guide you through how to get a better results with search engine and understand what types of signals do search engine look for?
TYPES OF SIGNALS A SEARCH ENGINE LOOKS FOR:
A keyword is the basic unit for classifying content. There are many words that mean the same thing, but some words are more likely to rank than others. Search engines favor those words that are used more often.
They also look at words that have more specific meaning to a particular search term. For example, words such as “free” or “subscription”.
Now, let’s go back to our example. “free” is a keyword that is very likely to rank in the top 10 on a page that specifically wanted to show results that included the term “free”. In this example, most people would type in “free trials”. That would be a term that would rank much better on a page dedicated to “free trials”. In fact, in this specific example, using “free trial” would be completely fine.
You can find these types of words as well. Go to Google and type in “search-term”. You will get a list of all the results that have the word in their title, description, URL, and/or content. You can select a particular word from this dropdown list and then click on the word to see how often the word is searched.
You can sort the results by how often they are searched. “Free trial” would be on the top of the list, followed by “free”, “free trials”, “free website” (which would be the same as “free trial”), and “free website hosting”. “Free website hosting” is a very specific term, but it has plenty of people looking for the term, so it has a great chance of ranking well in the SERPs.
I’ll let you use this information, but I would encourage you to be as specific as possible. As you use this information, it will be an added bonus to you if you can identify keywords with low competition but plenty of people looking for them.
You will be shocked at how many keywords don’t have much competition. But if you do come across a term with low competition and plenty of people searching for it, then it would be great to have a piece of that action.
Your keyword research should be a process that gives you a good sense of what search terms people are searching for, and how often they search for those terms.
So you’ve been doing a lot of research and you’ve identified a number of keywords that meet your needs, and the next step is to make sure your website is search engine friendly. This means ensuring your site is in compliance with the search engines technical guidelines.
There are three general types of compliance issues, you may be missing a page, or the page you do have isn’t indexed, or the page is in an incognito window, and there is no index of the incognito window. These can have a big impact on your search ranking.
The easiest way to get around these is to make sure your site doesn’t have any of these settings, or to link to a similar site that does. A great site to do this for you is Technorati.
For some reason the search engines seem to be pretty lenient with sites that link to good sites. I don’t know why. I assume that the webmasters are getting something, or they must really like each other.
They don’t have to link to you, but they should certainly recommend other sites to you. So if Technorati gives you high marks for both quality and quantity, you’ll do great in the search engines.
A great tool for ensuring your site is compliant is SeoAlert. This is a tool you install on your server that will send alerts to your email. You’ll get an alert whenever the search engines index any of your pages.
Also, you can click a link and see what pages have been indexed that are related to the subject you specified. It’s a really neat tool.
Once you’ve got your site up and running, you’ll want to set your link building strategy. You want to target your top three keywords, and you want to target your keywords in descending order of popularity. So you want to start with the most popular and move down. You also want to keep your links to minimal and to relevant pages.
You want links to your home page, index page, and about page. So after you’ve set up your links, you should monitor your rankings. You should watch for dips and increases in the rankings.
And also you can check your site for broken links. And you should fix broken links, and use different keywords and phrases in your content to get different results.
It’s a really awesome tool, and it can help you earn a lot of money with search engine marketing. You should definitely give it a try.