To play top notch in email marketing campaign, certain knowledge is a most. For instance, knowing the Open Rate of a Marketing mail in email marketing campaign management. When you are email marketing online, open rate is the percentage of emails that are opened.
In order to get the open rate of a marketing email, you have to know how many emails you sent out were opened by your subscribers. This can be done by doing an email rate report. The open rate is reported as an open rate percentage. For example, let say your open rate percentage is 20%, you can conclude that 20% of the emails you sent out were opened by your subscribers.
2. Average Rate:
You can also get an average open rate by doing a rate report. You can conclude that 80% of the emails were opened by your subscribers.
3. Max Rate:
If you want to know what is the highest email open rate you can get, you can do a max rate report. This report indicates the email open rate that you get when your subscribers are subscribed to your newsletter for the maximum period of time.
Here the term maximum period of time means the minimum time the subscribers need to see your email for a maximum number of times. In the example, the maximum period of time could mean the minimum number of times they can see your email in order to get it to be considered opened.
4. Median Rate:
Lastly, you can get an average email open rate by doing a median rate report. In this report, you can indicate the open rates that are below or above the median rate you specified.
The purpose of the open rate report is to understand the effectiveness of your marketing email by comparing open rates for different campaigns.
The open rate report is the average of all the email you sent out to your subscribers, so if you have 10000 emails in your account, you can do an open rate report and deduce that 80% of the emails sent out were opened, 20% of the emails were opened, and 10% of the emails were opened.
If you specified that the open rates should be below the median rate of your campaign, then you can deduce that 10% of the emails were opened, while the open rate that was above the median, you can deduce that 80% of the emails were not opened.
Open rate calculation – what is it?
* If you send out 10,000 emails, then the open rate percentage for each of your 10,000 emails will be 20%, 20%, 10%, and 10% respectively. (Your number will be in these percentages because the percentages are rounded to the nearest integer.)
* If you specify a median rate of 10%, then the open rate percentage of all 10000 emails will be 20%, 20%, 10%, 10%, 10%, and 10%. This means that 20% of all 10000 emails were opened, and 10% of the 10000 emails were opened above the median of 10%.
You can calculate the open rate by dividing your reported email open rate percentage by 10000. You can specify that the number in the report should be rounded to the nearest integer, so you can round up to 100% and you can round down to 0%.
This will result in an open rate percentage of 20%, 20%, 10%, 10%, 10%, 10%, and 0%. This can be converted to decimal form by adding or subtracting 2 to the percentage, or rounding up or down 2 to the integer portion.
The following table is an example of email open rates and a table of conversions/click through rates:
When this is looked at from the emails sender point of view, gives an idea of how well a marketing email is working.
Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email the webmaster – this should be included within your email marketing campaign, your email list is a list of addresses only.
Don’t send out attachments. There are ways of sending out the emails, without including your actual web site address in it. You can provide a link from your web site, that should go to the web site directory, instead of including it in your email campaign.
Don’t ever include any .htm files or .html files. These are considered attachments and look like images, and many email programs won’t show them.
Don’t include your full mailing address in your email. If you have a web site, then don’t include it in your email. Your email marketing software should generate the full domain name of your address, for you to add your mailing address in the email.
* Create your content:
This should be a good deal of work for your webmaster. Your emails should be well composed content, that tells your subscribers how your content is beneficial to them. Include links to your web site, where they can find the information that you’re selling to them.
When they click the link, they should be directed to your web site where they can find this information. Don’t include any HTML files or images in your email. Do not send a high number of email messages in one campaign. If you do this, your subscribers will be irritated, and won’t be able to open and read your email.
The main point is that your email should contain no more than 500 words, with a catchy headline, some interesting and helpful content, and the name of your web site in the heading. You don’t want to make your email seem “heavy”, and it should have a good flow to it.
You should be able to navigate through the email quickly. If your website is a website that’s only about dogs, don’t include a section that’s only about dogs.