If you don’t know what to do with your website traffic, you can waste your money. When you’re starting out, you might have a new website, a new marketing plan and a whole new set of questions. These are some of the many things that you’ll run into, when you start out.
You’ll also face some of these when you get to know your traffic, but you have to know yourself first and have to know where to direct your resources to ensure that you receive value – not just getting anything for the time that you spend.
The first thing is to figure out what your website visitors want.
What’s on your site? What do they want? What’s the next step to get that traffic, to get more people to check out your site. This is a critical phase, because you’ll need to know what people want, so you can focus on getting it… and then you’re going to give them what they want. Once you do this, you can work to convert them to customers.
How do you figure this out? First you need to make sure you have the information
Then the second thing you want to do is to figure out what it is that you really want that you’re giving away. You’re giving away something for free, you’re giving out a free report, a free download, a free e-book, and then you can work to give it to them over and over again so they’ll come back to your site more often.
What you’ll find is that if you give something away often enough, the people who come to your website will get the information they need and they’ll give you their contact information so you can send them emails and build relationships that will lead to future sales. What you’ll find is that the more you give away, and the more you give away frequently, the more you can make.
If a photos worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
And knowing how to spice up your videos is now as important as even making the video to start with.
Video is the future of the Internet and the future of your business. Video is the Internets answer to televisions answer to billboards. Television has given us The Brady Bunch, and The Flintstones; video has given us The Flintstones and The Big Bang Theory.
Video is the Internets answer to televisions answer to billboards. Video is everywhere, but not everyone has gotten on the bandwagon yet. Why are some sites better for marketing than others?
For one thing, the medium rewards good storytelling and creativity. If your website has a video, you can point to it and say, look! This site has a real person behind it, instead of a disembodied voice telling people how great they are. That can be much more compelling than:
Video is also much less expensive. That means you can afford to produce more of it, and more of it means more chance of being seen. Once you start producing videos, you can begin to realize your full marketing potential.
The other advantage of video is that it can be done consistently, and therefore can become part of your marketing routine. This allows you to remain at the top of your field, while consistently adding new skills to your arsenal. The more video you produce, the better your marketing results will become.
You don’t need to worry about having the perfect script, because even if your story is perfect, the recording will still be terrible. Ways to Record a Video:
1. Video on a camcorder. I’ve already mentioned this method. It can be done cheaply, easily and quickly gets results.
2. Video on a screen. This requires more skill and thought, but offers more freedom as well. It’s best to do a test run first though, to see how it feels to operate. If you’re used to talking onto a video screen, it’ll take a while to get used to talking over still images.
If you have the money, and a camcorder, you can hire someone to record your videos for you. Because you control the content, you can choose who speaks, and they can come off as you the best available selection.
3. There’s a third way. You can use a camcorder to record images and talk over them. While the words remain yours, and the images are not yours, the videos are yours. There’s no set path to follow, just go with your intuition. The resulting video will not have your voice in it. This is the most original way to record video.
Do It Yourself Video for Marketing
You can start recording yourself. You can choose to record in landscape or portrait, and in 1080i or 720p. I prefer 720p. With the new phones coming out soon you can upgrade to a higher resolution, and with the new phones coming soon, they should have better video camera technology.
You can also capture audio with a mic. You can choose to have the image fade out with the sound, or have it loops forever. There are a number of things you can do with camcorder videos.
This is a great tool to create video to teach. You can record it using your webcam or your cell phone. It will have you teaching people techniques that you have learned to get more traffic. You can also do screencasts which is exactly what it sounds like.
You will be showing people how to do certain tasks on your computer. Like going to a website, for example, you may want to show them how to go to that website, without actually having to use the website. Just by showing them the steps. These are great for people who don’t want to actually show themselves on camera.
With screencasts you can demonstrate your screenwriting software. It allows you to record what your screen is showing you. In the screencast you’re not seeing your face, but instead what your computer screen is showing you.
You can choose the best parts of the screen and demonstrate how to do something. For example I have a site that allows you to get free information. And I allow people to input their email address and they can get a free report.
It’s a really valuable feature because people who would normally be spamming you with emails might be giving you valuable information. This is a great way to gain trust. These people know you value their input.
This is also a great way to increase traffic. You can do an instructional video and walk your viewers through how to do something.
There are other techniques you can use to make camcorder videos, but these are a few ways you can spice up your video. Try them out and you’ll be amazed at how your camcorder videos can change the way you do marketing.
Most people who get started with Internet Marketing start out doing keyword research and decide that’s it. The truth is the keyword research process can be performed quickly and efficiently and in many ways is the same as starting a business.
Yes, a business would need to raise funds to get started but it doesn’t cost a cent to get started with Internet Marketing, just a few hours of work and some creativity.
What I have done with my keyword research is divided the Internet into many sub-networks and then looked for keyword phrases that could be used to indicate content, expertise, product, service, opinion or some other factor that a potential customer might be looking for. I have put them into three groups of one each.
Group #1 is the best because it indicates that I want to sell these three things.
Group #2 indicates that I want to offer this three thing
Group #3 indicates that I want to offer these three things to the customer. The third group would be used to indicate the value of a free offer that I am going to offer. For example, if I wanted to give away something to my visitors at no cost, I would put that in the third group and have that be a free offer.
Once I have these down I can choose to put any type of keywords I like into each group. I can also put lots of spaces or hyphens in between the groups. I can mix them up. What I will do is make sure that the phrase I am going to use is in both group #1 and #2.
I am trying to make sure that I have a high percentage chance of those three phrases that I am targeting to be chosen. I will also use the three phrases that I want them to take home on many times. For example, in the second group I would use the phrase “how to train your dog”. In group #3 I would use the phrase “how to train your dog to …” etc. The idea is to try to maximize my chance of a good hit.
Once I have this down I can also use the same process for many other sub-networks of the Internet. I have also used the same process for newspapers and magazines and Web sites and blogs and Web pages and videos and audio files and image files and other file types.
All you do is start with a few keywords and see how many sub-networks your target audience has and how many potential keywords your target audience might use. After that, you will use your keyword research and put your main keyword in some as many places as possible.
Creating your social media marketing strategy and getting to improve your site`s ranking doesn`t need to be painful.
Here are the guide on how to create an effective plan for your business.
1. Choose a unique name for your social media campaign
Some examples of good names are ‘Good Food Blogger’, ‘Cheap Food Blogger’, ‘Vegetarian Food Blogger’, etc.
The reason for naming it something different from your normal business websites is because when people search for your niche on the social media sites, your company name will show up first. Some social media sites have filters for pages to show the first results.
2. Have a mission statement.
There should be a clear set of goals you want to achieve with your social media campaign. It should have a beginning, middle and an end. For example, you may have a mission to convert visitors to customers and on your website pages. The end goal can be to get a million visitors in a month. You may need to build a website to help you accomplish this.
3. Create a company page on the social media site.
This is where you will want to optimize your company’s web pages to achieve the goals. By linking your social media pages together, you can achieve the ‘marching orders’ mission. Some sites offer a ‘link exchange’ feature for companies to exchange links.
4. Post links to your company’s pages.
The key is to get as many quality links to your pages as possible. If your page has a link to your company’s page, it will count as a quality link. This will help your page rank better with the search engines.
You may want to do a reciprocal link exchange with other pages in your niche. For example, your page may link to a blog post on your website. The blog post will link back to your site. This will help you achieve more with less efforts.
5. Promote your page.
Posting links to your pages and posts can be a very tedious process. It will take a significant amount of time to build a website and post it. However, posting links to your page and promoting it will take much less time.
A simple way to get the most out of your social media marketing campaign is to leave a comment at a page or blog post that mentions your company’s web page.
You will be able to leave a comment that includes your website link. By doing this, you will be able to boost the ranking of your page and web post.
This will help you get more visitors to your site. Google will recognize the link to your site and the page in the search engine. This is a major benefit of using this tactic.
With the information you have here, you should now be able to use social media to get more visitors to your web site. The social media tactics you use will depend on your company’s niche.
However, the most important thing for you is to get as many quality links to your site as possible. The links will help get the page and post higher on the search engines. A link to your site, will also help drive more traffic to your site.
* Make sure your posts are interesting and relevant to attract viewers. This means your company’s content, is good enough to make viewers stay on your site. This allows you to get more visitors to your site.
* Do not be too promotional. Do not create links to your site with the intention of making money. Google may penalize your site for such tactics.
* Post links to other sites that are relevant to your site. This makes it easier for the search engines to understand the relevance of your site. This makes it easier for the link to get indexed.
* Have links to other pages and sites on your site.
* Build links to your site with sites in your niche. This helps the search engines to understand the nature of your site. This is the best way to attract customers.
As you can see, social media marketing is an effective way of using links to build web traffic. Most of the major social networks allow links to be placed on the site.
The best option is to have some links posted on your site. This makes the site more unique. The links do not carry any responsibility. This ensures that your site gets indexed easily.
It is possible that some of these links can be removed by you as well. But this may take time and will affect your ability to get top ranking on the search engines. But when you are successful in getting the first position, it is sure that your SEO skills are in top notch.
INCREASE SOCIAL MEDIAL SITE FOLLOWERS
There are several ways to increase the number of your followers on social media sites.
1. promote your site, product or service.
Try and find links to your site on social media sites. This attracts visitors who would want to know more about your company and product. You may even become a little bit famous.
2. START CONVERSATION
Another strategy would be to start conversations. Start conversations on these social media sites. You can share funny photos and funny videos. This brings visitors who would want to know more about the experience you offer.
Social media marketing is very important. It is important because you can use social media to get links to your site, products or services. This allows the site to be indexed easily. This increases the traffic. This will guarantee your site, product or services top ranking on the search engines.
EFFECTIVE TRAFFIC ATTRACTION THROUGH SOCIAL MEDIAL
Social media is an effective way of attracting traffic to your website. If you want to use social media to attract traffic, there are a few tips that will help you. You can try these strategies to promote your site, products or services.
Social media is a great way to get links to your site. It is a great way to increase the number of your followers. Social media is all about SEO. The more you promote your site, product or services, the more you will get links. When you get links, it is a great way to get customers.
It would mean a lot to have some links to your site. This is an effective way to attract customers. It is a great way to increase traffic. There are many sites that allow you to place links. Try and get as many links as possible.
Make your site stand out. Make your site stand out with links to your site. Links will enable people to know more about your site.
You may get followers by asking for followers. If you get your site into social media, you will get followers. Social media is a great tool for your site. It increases the number of followers.
If you want to get followers, social media is an excellent tool. You may get links to your site. Google webmaster tools will help you. This will increase the number of links. It is a good way to attract web traffic. This will assure your site, products or services top ranking.
It is no information that creating videos for YouTube is the first step towards having a successful channel. As you know, YouTube is the most popular video site online. Hundreds of thousands of videos are uploaded daily, but most of them are never seen. If you want to monetise your video content, it is essential to acquire the skillsets on how to make YouTube videos pay for their own content.
The first step towards having such a Successful YouTube Channelis to create interesting and informative videos. You can create your own channel at YouTube . It is simple, easy and fun. After you upload a video to your YouTube account, you can get more video views by subscribing to other users. As one of the first steps towards having a successful YouTube channel, you must create the appropriate video content.
Your video must be in your own words, with good content, interesting and educational information. When you are writing your video content, make sure to talk about important topics. You can talk about a hobby or a topic that you are good at, like being a teacher or coach, or a sports fan. Have some interesting and educational content on the channel. The more interesting and educational your videos, the more views you will get. So, provide quality information to YouTube viewers.
If you are a coach or coach, have your video teaching others what you teach yourself. If you are a coach, you can also demonstrate your coaching technique. Have some content ideas from your YouTube channel. The best video ideas are ones that are unique, they are fun to watch and they are educational. They educate their viewers.
The next step is to promote your video. This is done by subscribing to other users’ channels, by voting and by talking about the video. The more video views you get, the higher you will rise in YouTube rankings. As one of the first steps towards having a successful YouTube channel, you must become an authority in your niche. Become the most highly viewed and most highly respected video channel within your niche. Promote your video, talk about it and vote for it. Do this for as long as possible and you will develop video rankings.
With YouTube you can form relationships with other YouTube users and establish trust with them. Be genuine, you can be wrong but you can’t be right so be trustworthy. Be the friend and don’t be the critic. Be patient and don’t expect results instantly. In between your videos, do some search engine optimization on YouTube. Google has a video search engine optimization tool that you can use to get better rankings. It is totally free and takes about 10 minutes to do.
If you are doing a corporate video production, YouTube allows you to put your logo on your video. A viewer will see your logo at the beginning, at the end and in the video description box. Have your logo right at the bottom of the screen throughout the video. You can have your website URL displayed and this is what makes you a youtube partner.
In your video description, be sure to have a good keyword rich description and put your link to your website. Be sure to include your keywords in your video description. YouTube prefers that your link points to your website. Be sure to be social in your video and connect with your viewers.
I’ve had several viewers tell me they did not see my website in my video and I felt it was necessary to tell them to click on it in the description. Some viewers don’t want to be social they want to be left alone and not bothered. Be social, socialize and make your video viral! Connect your video with a good social network. Social networks can bring a lot of viewers to your video very quickly. Be sure to be social and spread your video as far and wide as possible. It can happen to you!
The YouTube partner program has ended. After a year of doing video media production and putting out videos on YouTube it is a good idea to see what the terms and conditions are. It appears if you want to get a lot of views a lot of video views and if you want to make a lot of money you will have to follow a few of the terms and conditions. Now that you know what you need to do to get ranked in a search engine you can start to focus on what the terms and conditions say. Some of the terms and conditions seem very tough but may be worded in a way that you can get a lot of views and money.
A lot of people got in trouble with the terms and conditions when they started to post links to their videos. That was never allowed and was a violation of the terms and conditions. But now a days that is a no-no. After reading the terms and conditions you will see they are going to ban you if you violate them in any way. If you have a video production company and you are promoting your video in your own site or blog site or on any video sites then you must follow the terms and conditions because they are very strict.
If you do not follow the terms and conditions your video production company will be banned from uploading videos on YouTube. Even if you have your own website or blog site that is against the terms and conditions and you get caught then you will be banned. You could be banned for ever. If you get banned from YouTube then your video marketing efforts are over. That means you will lose rankings in Google and other search engines.
If you want your video marketing efforts to go full steam ahead then you must follow the terms and conditions. The terms and conditions are well written and should be followed. It is very strict.
To play top notch in email marketing campaign, certain knowledge is a most. For instance, knowing the Open Rate of a Marketing mail in email marketing campaign management. When you are email marketing online, open rate is the percentage of emails that are opened.
In order to get the open rate of a marketing email, you have to know how many emails you sent out were opened by your subscribers. This can be done by doing an email rate report. The open rate is reported as an open rate percentage. For example, let say your open rate percentage is 20%, you can conclude that 20% of the emails you sent out were opened by your subscribers.
2. Average Rate:
You can also get an average open rate by doing a rate report. You can conclude that 80% of the emails were opened by your subscribers.
3. Max Rate:
If you want to know what is the highest email open rate you can get, you can do a max rate report. This report indicates the email open rate that you get when your subscribers are subscribed to your newsletter for the maximum period of time.
Here the term maximum period of time means the minimum time the subscribers need to see your email for a maximum number of times. In the example, the maximum period of time could mean the minimum number of times they can see your email in order to get it to be considered opened.
4. Median Rate:
Lastly, you can get an average email open rate by doing a median rate report. In this report, you can indicate the open rates that are below or above the median rate you specified.
The purpose of the open rate report is to understand the effectiveness of your marketing email by comparing open rates for different campaigns.
The open rate report is the average of all the email you sent out to your subscribers, so if you have 10000 emails in your account, you can do an open rate report and deduce that 80% of the emails sent out were opened, 20% of the emails were opened, and 10% of the emails were opened.
If you specified that the open rates should be below the median rate of your campaign, then you can deduce that 10% of the emails were opened, while the open rate that was above the median, you can deduce that 80% of the emails were not opened.
Open rate calculation – what is it?
* If you send out 10,000 emails, then the open rate percentage for each of your 10,000 emails will be 20%, 20%, 10%, and 10% respectively. (Your number will be in these percentages because the percentages are rounded to the nearest integer.)
* If you specify a median rate of 10%, then the open rate percentage of all 10000 emails will be 20%, 20%, 10%, 10%, 10%, and 10%. This means that 20% of all 10000 emails were opened, and 10% of the 10000 emails were opened above the median of 10%.
You can calculate the open rate by dividing your reported email open rate percentage by 10000. You can specify that the number in the report should be rounded to the nearest integer, so you can round up to 100% and you can round down to 0%.
This will result in an open rate percentage of 20%, 20%, 10%, 10%, 10%, 10%, and 0%. This can be converted to decimal form by adding or subtracting 2 to the percentage, or rounding up or down 2 to the integer portion.
The following table is an example of email open rates and a table of conversions/click through rates:
When this is looked at from the emails sender point of view, gives an idea of how well a marketing email is working.
Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email Sender Email the webmaster – this should be included within your email marketing campaign, your email list is a list of addresses only.
Don’t send out attachments. There are ways of sending out the emails, without including your actual web site address in it. You can provide a link from your web site, that should go to the web site directory, instead of including it in your email campaign.
Don’t ever include any .htm files or .html files. These are considered attachments and look like images, and many email programs won’t show them.
Don’t include your full mailing address in your email. If you have a web site, then don’t include it in your email. Your email marketing software should generate the full domain name of your address, for you to add your mailing address in the email.
* Create your content:
This should be a good deal of work for your webmaster. Your emails should be well composed content, that tells your subscribers how your content is beneficial to them. Include links to your web site, where they can find the information that you’re selling to them.
When they click the link, they should be directed to your web site where they can find this information. Don’t include any HTML files or images in your email. Do not send a high number of email messages in one campaign. If you do this, your subscribers will be irritated, and won’t be able to open and read your email.
The main point is that your email should contain no more than 500 words, with a catchy headline, some interesting and helpful content, and the name of your web site in the heading. You don’t want to make your email seem “heavy”, and it should have a good flow to it.
You should be able to navigate through the email quickly. If your website is a website that’s only about dogs, don’t include a section that’s only about dogs.