Tips ON HOW to Increase Traffic to Your Site

Tips ON HOW to Increase Traffic to Your Site

Understanding how search engine works is very important in digital marketing. This blog gives tips to increase to your website

 

SIGNAL SEARCH ENGINE LOOKING FOR

 

There are two types of signal that search engine is basically look for:

1. Time. A search engine takes a snapshot of your page every time you make a change. It looks for these changes on every page. For example, it takes a snapshot every time you change the font color or size, or when you click the button, to go to a new page.

2. Location. A search engine uses tags that describe what the page is about. A tag contains a search term and a location. For example, “about font” contains the search term “font”.

When you get a site map linking to your pages you can be assured that they are indexed in the search engine. A search engine looks at other pages than the homepage to see what your site is about. Then it looks for a link to your pages that is from a page with the same theme as your homepage.

A search engine does not have to be told how to crawl your site. Googlebot, for example, crawls through your site every time it wants to see a new page. When you add links to pages that are not on your site it helps index your pages faster. Google encourages you to have more links to pages on your site so that they crawl faster.

The same is true for MSNbot and Yahoobot. All three search engines want you to have more links to your pages so that they will crawl faster.

Inbound Links: Another important factor that help index your pages faster is the number of inbound links to your site. Inbound links can come from other sites with the same theme as yours. It also does not hurt to have the number of links from external sites to your own site increased. A spider can easily crawl your site if the number of inbound links is increasing.

You can use search engine friendly URLs to optimize your site. A good choice is to use a name containing the main keyword. Avoid using a single word as the URL.

The content of your site should contain the keyword or keyword phrase. Do not overload the content with the URL. Limit the number of keywords in your URL. One or two keywords are enough.

The number of keywords on your site should not exceed eight or nine. A site with more than ten keywords will be flagged by the search engines as an excessive site with too many keywords. Some site owners may decide to use different keywords on each page, but that is not recommended.

Use the keywords that you want to rank for on each page of your site. You should use different keywords on each page as the page may have different keywords. If you have a page that has five keywords, you may use each of the keywords once on the page.

The main page could have two or three keywords, while the other pages may have up to five keywords. It is not recommended to use the same keyword on multiple pages of your site as the site may be flagged as spam by the search engines.

If your site contains a mixture of different keywords, it is recommended that you use only one keyword on each page. This will help your site rank for that keyword faster.

The search engine spiders will crawl all the links that are contained on your site. The links that are used in your site have the potential to help your site rank for the keyword faster. The keyword density should not be too high. A density of one or two keywords should be enough for a top ten ranking. The spiders will crawl the links if the keyword density is between 1 and 2 percent.

For your site to rank well in the search engines, the links should have good text content. This density is higher than the other links in your site. For example, a link that has a keyword is given a density of 2 to 3 percent, so the density of the keyword is between 1 and 2 percent. For a five keyword site, the density of the keywords is 5, 10 and 20 percent, respectively.

Search engine optimization is very important if you want to have a high ranking for your site.

 

 

 

How to Create A Competitive Advantage – Using A Personal Brand

How to Create A Competitive Advantage – Using A Personal Brand

As a web designer and one who wants to stand out from the crowd, one way to do so is to differentiate oneself from the competition.

If you want to make money online, you need to know how to create a competitive advantage distinguishing yourself from the competition, not just make a product or service look different from the others but using a personal brand.

A huge percentage of web designers today look at the competition and see only pretty logos and pretty website layouts. That’s a massive mistake, because if they can’t make a living off of their design, they won’t be in business very long.

I work with many individuals who are very talented and capable individuals but they can’t make money from their talent. Why? It’s because they look at creating a pretty site for somebody else, to be valuable to somebody else, as a profession.

Your talent as a web designer is more important than ever. It’s why you get into the field in the first place. Learn how to market yourself and you’ll get hundreds of job offers right off the bat.

You need to stand out from the pack because you’re not like anyone else out there. You’re unique.

Think about this for a moment. How many times have you heard a product description say something like “We don’t just sell them, we make them”. In the US that’s an instant disqualifier, even if the quality is good and they’re from a reputable manufacturer. You probably won’t want to buy that from someone else. It doesn’t feel good to be misrepresented, does it?

So how do you make an impression on your audience without sounding like a salesman? How do you distinguish yourself from the rest of the pack without looking like an idiot? How do you create a difference like you, without everyone else copying you and looking like a copycat?

Here’s what I’ve found to work.

1. Personality – You may have heard the term “Nicheology” or “The Human Factor” or something similar. In short, your brand’s personality. Take a look at things from the perspective of your target market. What do they like about you? How do you stand out from the crowd? What excites them about you? Do they associate your site with quality, or just quantity, or? What makes you stand out? What are the features of your site that your target audience loves?

2. Positioning – You may also have heard the term “Positioning”. Basically, why do your target market want to buy from you? Who are your competitors? What makes you unique? How do you differentiate yourself from them? What are the features of your site that your target market doesn’t want to deal with? How do you stand out from the crowd? Your niche will come from a position, and not from the competition.

3. Content – Are you providing great content? Are your articles written with quality and high interest in mind? Are your articles engaging and not just random information? Do they build up to something? Is your site constantly changing and growing? Is your site constantly developing and changing?

4. Pricing – Are you offering something for nothing? Is your site offering the best for the least amount of money? If not, how can you compete?

5. Communication – Are you engaging your target market? Do you understand them well enough to engage them? Do you have a firm grasp of their wants and needs? Do you have a feel for what they’re worried about? You have to understand them well enough to connect them to your product. How can you make them laugh, or make them happy? How can you provide information that they want? These are the things that give you a huge competitive advantage.

If you’re still trying to figure out how to become a market leader, think about these ideas and you’ll be on your way to getting noticed. And you’ll get noticed by the people you need to.

We’re the company that writes the checks, makes sure the company follows through, but it’s also about you.

What makes you different? 

How do you make your site the best for your clients? 

How can you make them care?

This is what will separate your company from the others.

Your product doesn’t have to be better than the competitor’s. But if your site makes your client laugh or feel something, that’s a competitive edge. What will make them care? Think about the things that would make you proud and pass on those to your clients.

You don’t have to create a site that looks like a chemistry set. But why not choose colors that make you look good? You don’t have to make a site that looks like a law office. But why not make a site that shows your clients you care? Why not make a site that makes your clients want you? Creating a site that connects your clients with you is a way of creating a competitive advantage, by connecting them to your company, your products and your services.

And if you have to create a site, why not create a site that makes your clients want you?

Kindly leave your thought on this blog

Thank You

How to Get Better Results With Search Engine Marketing

How to Get Better Results With Search Engine Marketing


Search Engine Optimization (SEO) is basically to ensuring that your website content generates the appropriate and the right kind of signals.

This is not just about the search engines but about how people see your website. This article will guide you through how to get a better results with search engine and understand what types of signals do search engine look for?

TYPES OF SIGNALS A SEARCH ENGINE LOOKS FOR:

A keyword is the basic unit for classifying content. There are many words that mean the same thing, but some words are more likely to rank than others. Search engines favor those words that are used more often.

They also look at words that have more specific meaning to a particular search term. For example, words such as “free” or “subscription”.

Now, let’s go back to our example. free” is a keyword that is very likely to rank in the top 10 on a page that specifically wanted to show results that included the term “free”. In this example, most people would type in “free trials”. That would be a term that would rank much better on a page dedicated to “free trials”. In fact, in this specific example, using “free trial” would be completely fine.

You can find these types of words as well. Go to Google and type in “search-term”. You will get a list of all the results that have the word in their title, description, URL, and/or content. You can select a particular word from this dropdown list and then click on the word to see how often the word is searched.

You can sort the results by how often they are searched. “Free trial” would be on the top of the list, followed by “free”, “free trials”, “free website” (which would be the same as “free trial”), and “free website hosting”. “Free website hosting” is a very specific term, but it has plenty of people looking for the term, so it has a great chance of ranking well in the SERPs.

I’ll let you use this information, but I would encourage you to be as specific as possible. As you use this information, it will be an added bonus to you if you can identify keywords with low competition but plenty of people looking for them.

You will be shocked at how many keywords don’t have much competition. But if you do come across a term with low competition and plenty of people searching for it, then it would be great to have a piece of that action.

Your keyword research should be a process that gives you a good sense of what search terms people are searching for, and how often they search for those terms.

So you’ve been doing a lot of research and you’ve identified a number of keywords that meet your needs, and the next step is to make sure your website is search engine friendly. This means ensuring your site is in compliance with the search engines technical guidelines.

COMPLIANCE ISSUES

There are three general types of compliance issues, you may be missing a page, or the page you do have isn’t indexed, or the page is in an incognito window, and there is no index of the incognito window. These can have a big impact on your search ranking.

SOLUTIONS

The easiest way to get around these is to make sure your site doesn’t have any of these settings, or to link to a similar site that does. A great site to do this for you is Technorati.

For some reason the search engines seem to be pretty lenient with sites that link to good sites. I don’t know why. I assume that the webmasters are getting something, or they must really like each other.

They don’t have to link to you, but they should certainly recommend other sites to you. So if Technorati gives you high marks for both quality and quantity, you’ll do great in the search engines.

A great tool for ensuring your site is compliant is SeoAlert. This is a tool you install on your server that will send alerts to your email. You’ll get an alert whenever the search engines index any of your pages.

Also, you can click a link and see what pages have been indexed that are related to the subject you specified. It’s a really neat tool.

Once you’ve got your site up and running, you’ll want to set your link building strategy. You want to target your top three keywords, and you want to target your keywords in descending order of popularity. So you want to start with the most popular and move down. You also want to keep your links to minimal and to relevant pages.

You want links to your home page, index page, and about page. So after you’ve set up your links, you should monitor your rankings. You should watch for dips and increases in the rankings.

And also you can check your site for broken links. And you should fix broken links, and use different keywords and phrases in your content to get different results.

It’s a really awesome tool, and it can help you earn a lot of money with search engine marketing. You should definitely give it a try.

How To Create Videos For YouTube

How To Create Videos For YouTube

Making videos isn’t hard as you might suspect. There are various software products out there that will assist you with making proficient videos. However, a lot of software products over complicate things and can lead to frustration if you are unfamiliar with their functions. Therefore, this article: how to create videos for YouTube will give you a basic overview on how to create videos from a technical point of view.

For a start you will need a video camera that you have microphone, and power. You can use a camera that you have on your PC with a microphone, but this will only get you as far as the camera can go. The camera that you need to capture sound from your spoken words will need to be connected to a computer using a cable. You have to have the sound level automatically regulate to ensure clear audio. After you have uploaded the video to the computer, you have to set it up in your YouTube account.

For setting up your YouTube account, you have to choose a YouTube user name, and password, and set up your channel. You will have to confirm that you are the creator of the videos before your videos can be viewed. Once you have your account and channel set up you can start making your videos. There are a number of websites online where you can share your video with the world, YouTube is just one. You can also share your video through a number of social networking websites such as Twitter, Facebook, MySpace, and Google+.

* If you have a webcam you can capture sound using the microphone, however most people will not like the sound of their own voice, so there is software that will amplify the sound of your voice before uploading.

* YouTube has a lot of guidelines and regulations that you need to follow, and if you do not follow these guidelines your video will be taken down. You must create a channel, and ensure your channel is branded clearly.

* You will need a lot of related tags, so use the search facility to ensure you use relevant keywords.

* You have to link your YouTube account to your Facebook account, to MySpace, to Twitter and to other websites.

* If you are creating a video specifically for a website, you will need to ensure that the website URL is included in your video description.

Your video will be listed in the YouTube search results after it has been approved by the YouTube team. This takes some time, and will depend on the category you are in. Once approved, it will appear next to the video list when you go to search for it.

* YouTube has a lot of policies that need to be followed, and if you do not follow any of these policies, you will have your video removed. They have a process that allows you to appeal the decision, if you believe you have been incorrectly classified. They have a appeal process that is run by YouTube, you will need to ensure that you do not overstep the boundaries of what is acceptable.

To make sure your video is listed next to relevant videos, it will be necessary to become part of the community, and make sure that your video is as entertaining as possible. Remember to add your comments to the video, and make sure that your channel is seen by as many people as possible. It is important to use relevant tags, and to tag your video correctly.

* When you go to upload a video, always use your channel URL.

This article has discussed some of the main ways in which you can create your online videos, it is also worth knowing that you can make different ones, each depending on the keywords you are trying to target. This will help you target specific traffic by offering a variety of videos that would appeal to the traffic.

There are a number of software packages which are available to help you create your videos. The one which I use is called “Camtasia Studio”, and costs between $299-$999. This will allow you to create your videos in a very interactive and compelling way.

The next thing you need to do is set up your YouTube channel. Once this has been done, you need to set up your video upload URL. Once this has been done, you will be able to go and choose the video categories that you want to cater to, and create your video. Now, after you have uploaded your videos, it is important that you spend time within your channel and make sure that it is seen by as many people as possible.

The next step will be to make sure that you have selected the right category and that your video is still viewable, this is crucial. After this, it is also important that you have your video title correct. It is also worth making sure that the YouTube description is viewable. And after this, you need to have your video tags correct. Now, tags are very important because it allows you to rank videos based on specific searches.

how to build a website that makes money- the hackers tips

how to build a website that makes money- the hackers tips

What is a brand and the essence of your website in your branding?

Branding is a name used to identify one’s business by displaying its image. The image you choose will determine the level of branding you have achieved.

You can have a branded site design, that is a site designed with logo, colors and a style of logo like Adidas, or you can choose your own logo. What matters more is how you have chosen to brand your business.

If you choose poorly you might as well lose your business. Another factor to consider is your audience, you are designing your website for people, you are selling products, so you will need a site designed that is friendly to your audience. It is the image, not the content that matters.

When you are on the path to build a website that makes money, you need to be clear about what the objective is, try to choose a style and logo that are unique.

Once you have your unique style and logo it is time to choose font style, it is important that you choose a font that is compatible with your audience.

You should avoid Comic Sans if your audience is over 50 years, rather than your website visitors that are under 50 years.

You are web design, you are not creating a museum, Comic Sans might look nice on a museum, but not on a website. You should avoid it as much as you can, try to use Arial or Verdana.

Font size is another important factor, you should make sure that the font size you have chosen is the right size for your audience, at this time you should also check if your audience has visual fatigue, once you see the page in different sizes you should decide if they can read or not.

If you can read the page in large font size and you don’t look at it as boring people with poor eyesight then you have a winner. As we are talking about layout try to use as few pictures as possible.

A picture is worth thousand words, people who don’t read can leave. Do not try to show your products and services in different paragraphs, people don’t read paragraphs anyway, they just leave.

Try to insert code to show your price tables, don’t worry if this might decrease loading times, visitors have bad bandwidth, again if you use more than one web address try to make sure that the website loading times is under ten seconds.

Other important rules are choosing a platform, be it Apache, Fastmail, or even nginx. These are the web servers that are good to use for websites.

If you want to build your site using PHP, MySQL or Microsoft SQL, then you should consider using these platforms, you should only use these services when you are not sure about the performance of others.

It is recommended to choose Microsoft Web Platform that offers excellent scalability and performance.

Now, the rules to be followed while designing a website are very simple.

Choose the right platform, use the right platform, make sure the platform supports the platform you want to use for your website, the right web server is important, make the contents relevant and make the website load fast.

There are many services available that can help you with this in real time. Some companies can help you build the website in two hours, some in one day, some in one week, some in one month.

It really depends on the requirements and the time available. But, you should choose the one that is affordable and the service is proven. You can

There are some tips to be followed while choosing a platform, the most important one being to choose Microsoft .NET Framework 2.0 and above version. .NET 2.0 has some powerful features including LINQ. Many people have said that LINQ is great for queries and this is indeed true.

You can use any data provider to query your data without knowing about the query. Another amazing thing is that if you don’t have a database, the framework will help you construct a query using simple functions.

Another important tip is to choose Apache. Many people have said that NN is great for queries, this is absolutely false, it is just a marketing term used by them. Apache can also help you construct queries and it uses thread pool so the query will be faster. There are many more tips to be followed for building a website, but the above mentioned are the most important things.

The HTML editor is the most important thing while designing a website. You should choose a web host that provides you an HTML editor. There are other things that are very important, like PHP, CSS, JavaScript, Flash, and many other things. However, the HTML editor can make your life easier. You can just save time and effort and can work directly on the source. Some tools are available that can help you construct a basic web page.

The best website design is highly dependent on your content and the website design is dependent on the content. Content is more important than the website design. If the content is good, the website design is great.

There are many companies that can help you build a website easily, however, choosing one is the most important thing. In the past, it was the website design company that can help you build the website easily, but now it is the choice of your website. There are many companies that provide you the same service, so it is up to you to choose the best one.

There are many hosting companies with great services out there and hostiso is one that worths considering.

A Quick Guide To Video Marketing-The essential key to internet marketing

A Quick Guide To Video Marketing-The essential key to internet marketing

In this era of digital economy, video marketing is now a mainstay of online business. As it happens, video marketing is a new type of marketing that has evolved due to the changes in the internet market place.

However, when it comes to deciding on the style of marketing to implement, a critical question should be answered: what type of market are you executing?

There a lot to learn but this quick guide to video marketing – the essential key to internet marketing should be enough to get you on track.

People tend to make comparisons between products and services which produce a very distorted picture of the real situation. When they ask that question, they are most likely thinking of the top-line result.

For instance, if you sell a program in the market where you reside, you may be selling a product that yields results in the neighborhood of $50,000. So you can assume that your potential customer is looking for a return on investment of $1.00.

This assumption is not too far from the truth, but it does not begin to capture the scope of the issue.

By looking at the bottom line, you may be thinking of getting a certain number of customers and getting a certain return on investment, but what about the people who never see your product?

When you begin to think of ways to capture your potential customers attention and get them to purchase your product, it is important to consider that your potential customers may not see your product and decide not to purchase. So it is important to use visual appeal, your YouTube marketing strategy, which is an audio based marketing strategy.

This strategy will get your viewer engaged so that they will watch your video and then purchase your product.

Video SEO and YouTube are not one in the same. YouTube is just a delivery method to get your message out to the internet community, people do not view videos exclusively.

Video SEO is different. Video SEO is how you reach your ultimate audience. You do not have to have a million views to sell your product.

A solid, focused, consistent view base is a great place to start. Do not focus on getting a million views. Focus on getting 10,000-100,000 views, this will get you a firm base to build a solid foundation for your brand. The more subscribers you get, the more views you will get.

Video SEO is about making sure you get views, but not to flood your video with keywords, but to give your video a personal feel, using interesting tags and descriptions, so that when people search for your keyword you get listed, but your video does not get flooded with keywords.

You want to have a consistent view count and get steady traffic.merakist l5if0iQfV4c unsplash

This is also true of your YouTube channel.

Your YouTube channel is about building a strong base of subscribers. Building a solid base of subscribers means getting a solid number of views on your video. But, don’t focus on the views, focus on getting subscribers.

If you focus on subscribers and building a solid base of subscribers you will get steady traffic. One way to do this is to get people to subscribe to your YouTube channel, this will get you at least 1,000 subscribers. This is only a few clicks of your click bank. Once you get this many subscribers it is a no brainier that you will get a steady flow of traffic and subscribers.

 This is also true of your website. If you have a site that is getting steady traffic, this is no brainier that by focusing on building your website traffic, you will get steady traffic. Now one thing to keep in mind is that traffic is predictable, if you get steady traffic and you get a steady flow of traffic then you will get steady traffic and a steady flow of website traffic.Patrick fore 0 AX9pab940 unsplash

 So keep building on your site, keep optimizing it for the keywords you want to rank for. You want to make sure that your site is rankable by the search engines, you want to make sure that your site is searchable by the users, because the users want to go to the ranked sites. So your goal is to be ranked by the search engines, and be ranked by the users.

 Build a solid base of subscribers

 A solid base of subscribers means getting a solid number of views on your video. But, don’t focus on the views, focus on getting subscribers.

 If you focus on subscribers it means you are not worried about getting a ton of views. By focusing on getting a solid base of subscribers your views will be steady. Once you get a solid base of subscribers then your views will be steady.

 Now if you want to focus on getting a ton of views then think about your keywords, think about the tags that you want to use, and think about your video, think about what your video is about, what your video message is, what you want to say. Then think about what tags you want to use, what keywords you want to use. Then you can focus on getting a ton of views.

 But think about what your video is about, what your video message is, what you want to say. Then focus on improving your video, focusing on your video.

Just because you focus on getting a ton of views, doesn’t mean that you don’t need keywords. One of the things that people overlook, is actually having keywords.

One of the biggest mistakes is people just throw keywords out there and they want to rank on the first page. And you need to have keywords, and you need to focus on keywords, and focus on the video. You need to focus on improving your video, focusing on your video. You need to focus on the message, on the video.

‘Just remember that your video needs to be focused, focused, focused, focused. You need to have keywords, and you need to focus on the video, focus on your message, focus on your video.

That’s it. There are lots of more tips and strategies. But that should be enough to get you started. Go to your analytics, get your video rank and then just start driving traffic and subscribers to your video.