Learning ho two master the three phases of successful attribution is key in calculating campaign return on attribution. We are talking about attribution of the work put in to building content and keywords on one hand, and the content and search engine optimization on the other. Once the phases of attribution are mastered the whole process is more than likely to yield results.
Here are three phases of successful attribution that you have to master:
Phase One: Developing The Campaign – You are going to need some form of content. It is possible to develop all this content yourself, but it is highly advisable that you outsource this phase. You need to get content going out on the internet for this to work.
Phase Two: Using Content – Once you have developed content, the question is how to use it. You need to use that content on which you based your phasing strategy. You have the opportunity to use it once and then it is gone. You need to make sure that content is used to its maximum advantage.
Phase Three: Analyzing The Impact – Now the fun begins. You need to analyze the results of the content. You need to know where you got it from, from where it is being viewed, and the traffic that is going to your site, affiliate sites, or your own site.
Three Important Phases: Developing The Content, Using The Content, Analyzing The Impact
What I have outlined above are the three phases of successful attribution of a campaign that has been launched successfully. It is really that simple. Success in campaign marketing rests on mastering these phases. What you have to understand is that although you are building your website content based on your keywords and content, it is also working for you. It is also using the keywords you have laid down for it to use. It is using keywords for the same purpose that you laid down. You are only responsible for the second phase of success.
Use as many keywords as you want, and use them properly. Keywords are not necessarily all you need. You can go for long tail keywords that are related to your product or service. You may go for words that are used when you are looking for something similar. And, you can also use more general words to refer to a product or service. You will know what they are if you look in Google or if you have the Google Keyword Tool.
To find more useful keyword ideas you only need to click the ‘Explore’ button and the ‘Explore Words’ button that comes up under the ‘More words’ drop down menu.
You will get many new ideas for keywords for your online business.
What you need to be aware of is the keywords that are negative. The ones that don’t work well for an online business and they are probably the ones that you should avoid. A good keyword is one that is long tail and has high traffic.
You are advised to choose one or two keywords from the many you get. Make sure you use them in the right way.
You can also do a research for one or two of the keywords and study them. There are some keywords that you can do well in your keyword research. This is one of the ways that is highly useful.
The best way to start is to create your own articles. If you write them in a way that is useful to your site and for the purpose that is lays on the keyword that you want to rank for then the article will bring you results. And that is the real secret of successful content.
You only need to be careful when you create your own articles. Try to avoid the ones that are merely mass produced. You can find them easily in Google or if you have the Google Keyword Tool you can see them there easily. You can also find them in any ezine or newsletter that you get. There you can tell them that you have a niche for them and that is what the keyword will have.
You can get many articles online for free by doing a Google search or by searching the ‘Google AdWords Keyword Tool’ so to speak. Just take a look at what is out there and decide what is most suited to your business that is what the keyword will have. And you can have good and relevant content that people will want to visit your site. And you can rank high on Google SERPs.
You can get articles by making a post that tells about how to use a website. This means you will work on your site. I have seen people not only posting content but they also make the content very good as well. It is quite possible for some sites that do not have very good content to rank very high in Google SERPs. It is not an easy thing but it is definitely possible.
A good way to get good content is to get a good course for building a website. That is very useful and it is a free course that you can work on and improve your website. You can also find a good book that is useful for content. You can then go to the websites that are most related to your book and then get a link for your book from them and then click the link for your website.