Most people who get started with Internet Marketing start out doing keyword research and decide that’s it. The truth is the keyword research process can be performed quickly and efficiently and in many ways is the same as starting a business.
Yes, a business would need to raise funds to get started but it doesn’t cost a cent to get started with Internet Marketing, just a few hours of work and some creativity.
What I have done with my keyword research is divided the Internet into many sub-networks and then looked for keyword phrases that could be used to indicate content, expertise, product, service, opinion or some other factor that a potential customer might be looking for. I have put them into three groups of one each.
Group #1 is the best because it indicates that I want to sell these three things.
Group #2 indicates that I want to offer this three thing
Group #3 indicates that I want to offer these three things to the customer. The third group would be used to indicate the value of a free offer that I am going to offer. For example, if I wanted to give away something to my visitors at no cost, I would put that in the third group and have that be a free offer.
Once I have these down I can choose to put any type of keywords I like into each group. I can also put lots of spaces or hyphens in between the groups. I can mix them up. What I will do is make sure that the phrase I am going to use is in both group #1 and #2.
I am trying to make sure that I have a high percentage chance of those three phrases that I am targeting to be chosen. I will also use the three phrases that I want them to take home on many times. For example, in the second group I would use the phrase “how to train your dog”. In group #3 I would use the phrase “how to train your dog to …” etc. The idea is to try to maximize my chance of a good hit.
Once I have this down I can also use the same process for many other sub-networks of the Internet. I have also used the same process for newspapers and magazines and Web sites and blogs and Web pages and videos and audio files and image files and other file types.
All you do is start with a few keywords and see how many sub-networks your target audience has and how many potential keywords your target audience might use. After that, you will use your keyword research and put your main keyword in some as many places as possible.
Understanding how search engine works is very important in digital marketing. This blog gives tips to increase to your website
SIGNAL SEARCH ENGINE LOOKING FOR
There are two types of signal that search engine is basically look for:
1. Time. A search engine takes a snapshot of your page every time you make a change. It looks for these changes on every page. For example, it takes a snapshot every time you change the font color or size, or when you click the button, to go to a new page.
2. Location. A search engine uses tags that describe what the page is about. A tag contains a search term and a location. For example, “about font” contains the search term “font”.
When you get a site map linking to your pages you can be assured that they are indexed in the search engine. A search engine looks at other pages than the homepage to see what your site is about. Then it looks for a link to your pages that is from a page with the same theme as your homepage.
A search engine does not have to be told how to crawl your site. Googlebot, for example, crawls through your site every time it wants to see a new page. When you add links to pages that are not on your site it helps index your pages faster. Google encourages you to have more links to pages on your site so that they crawl faster.
The same is true for MSNbot and Yahoobot. All three search engines want you to have more links to your pages so that they will crawl faster.
Inbound Links: Another important factor that help index your pages faster is the number of inbound links to your site. Inbound links can come from other sites with the same theme as yours. It also does not hurt to have the number of links from external sites to your own site increased. A spider can easily crawl your site if the number of inbound links is increasing.
You can use search engine friendly URLs to optimize your site. A good choice is to use a name containing the main keyword. Avoid using a single word as the URL.
The content of your site should contain the keyword or keyword phrase. Do not overload the content with the URL. Limit the number of keywords in your URL. One or two keywords are enough.
The number of keywords on your site should not exceed eight or nine. A site with more than ten keywords will be flagged by the search engines as an excessive site with too many keywords. Some site owners may decide to use different keywords on each page, but that is not recommended.
Use the keywords that you want to rank for on each page of your site. You should use different keywords on each page as the page may have different keywords. If you have a page that has five keywords, you may use each of the keywords once on the page.
The main page could have two or three keywords, while the other pages may have up to five keywords. It is not recommended to use the same keyword on multiple pages of your site as the site may be flagged as spam by the search engines.
If your site contains a mixture of different keywords, it is recommended that you use only one keyword on each page. This will help your site rank for that keyword faster.
The search engine spiders will crawl all the links that are contained on your site. The links that are used in your site have the potential to help your site rank for the keyword faster. The keyword density should not be too high. A density of one or two keywords should be enough for a top ten ranking. The spiders will crawl the links if the keyword density is between 1 and 2 percent.
For your site to rank well in the search engines, the links should have good text content. This density is higher than the other links in your site. For example, a link that has a keyword is given a density of 2 to 3 percent, so the density of the keyword is between 1 and 2 percent. For a five keyword site, the density of the keywords is 5, 10 and 20 percent, respectively.
Search engine optimization is very important if you want to have a high ranking for your site.
Creating your social media marketing strategy and getting to improve your site`s ranking doesn`t need to be painful.
Here are the guide on how to create an effective plan for your business.
1. Choose a unique name for your social media campaign
Some examples of good names are ‘Good Food Blogger’, ‘Cheap Food Blogger’, ‘Vegetarian Food Blogger’, etc.
The reason for naming it something different from your normal business websites is because when people search for your niche on the social media sites, your company name will show up first. Some social media sites have filters for pages to show the first results.
2. Have a mission statement.
There should be a clear set of goals you want to achieve with your social media campaign. It should have a beginning, middle and an end. For example, you may have a mission to convert visitors to customers and on your website pages. The end goal can be to get a million visitors in a month. You may need to build a website to help you accomplish this.
3. Create a company page on the social media site.
This is where you will want to optimize your company’s web pages to achieve the goals. By linking your social media pages together, you can achieve the ‘marching orders’ mission. Some sites offer a ‘link exchange’ feature for companies to exchange links.
4. Post links to your company’s pages.
The key is to get as many quality links to your pages as possible. If your page has a link to your company’s page, it will count as a quality link. This will help your page rank better with the search engines.
You may want to do a reciprocal link exchange with other pages in your niche. For example, your page may link to a blog post on your website. The blog post will link back to your site. This will help you achieve more with less efforts.
5. Promote your page.
Posting links to your pages and posts can be a very tedious process. It will take a significant amount of time to build a website and post it. However, posting links to your page and promoting it will take much less time.
A simple way to get the most out of your social media marketing campaign is to leave a comment at a page or blog post that mentions your company’s web page.
You will be able to leave a comment that includes your website link. By doing this, you will be able to boost the ranking of your page and web post.
This will help you get more visitors to your site. Google will recognize the link to your site and the page in the search engine. This is a major benefit of using this tactic.
With the information you have here, you should now be able to use social media to get more visitors to your web site. The social media tactics you use will depend on your company’s niche.
However, the most important thing for you is to get as many quality links to your site as possible. The links will help get the page and post higher on the search engines. A link to your site, will also help drive more traffic to your site.
* Make sure your posts are interesting and relevant to attract viewers. This means your company’s content, is good enough to make viewers stay on your site. This allows you to get more visitors to your site.
* Do not be too promotional. Do not create links to your site with the intention of making money. Google may penalize your site for such tactics.
* Post links to other sites that are relevant to your site. This makes it easier for the search engines to understand the relevance of your site. This makes it easier for the link to get indexed.
* Have links to other pages and sites on your site.
* Build links to your site with sites in your niche. This helps the search engines to understand the nature of your site. This is the best way to attract customers.
As you can see, social media marketing is an effective way of using links to build web traffic. Most of the major social networks allow links to be placed on the site.
The best option is to have some links posted on your site. This makes the site more unique. The links do not carry any responsibility. This ensures that your site gets indexed easily.
It is possible that some of these links can be removed by you as well. But this may take time and will affect your ability to get top ranking on the search engines. But when you are successful in getting the first position, it is sure that your SEO skills are in top notch.
INCREASE SOCIAL MEDIAL SITE FOLLOWERS
There are several ways to increase the number of your followers on social media sites.
1. promote your site, product or service.
Try and find links to your site on social media sites. This attracts visitors who would want to know more about your company and product. You may even become a little bit famous.
2. START CONVERSATION
Another strategy would be to start conversations. Start conversations on these social media sites. You can share funny photos and funny videos. This brings visitors who would want to know more about the experience you offer.
Social media marketing is very important. It is important because you can use social media to get links to your site, products or services. This allows the site to be indexed easily. This increases the traffic. This will guarantee your site, product or services top ranking on the search engines.
EFFECTIVE TRAFFIC ATTRACTION THROUGH SOCIAL MEDIAL
Social media is an effective way of attracting traffic to your website. If you want to use social media to attract traffic, there are a few tips that will help you. You can try these strategies to promote your site, products or services.
Social media is a great way to get links to your site. It is a great way to increase the number of your followers. Social media is all about SEO. The more you promote your site, product or services, the more you will get links. When you get links, it is a great way to get customers.
It would mean a lot to have some links to your site. This is an effective way to attract customers. It is a great way to increase traffic. There are many sites that allow you to place links. Try and get as many links as possible.
Make your site stand out. Make your site stand out with links to your site. Links will enable people to know more about your site.
You may get followers by asking for followers. If you get your site into social media, you will get followers. Social media is a great tool for your site. It increases the number of followers.
If you want to get followers, social media is an excellent tool. You may get links to your site. Google webmaster tools will help you. This will increase the number of links. It is a good way to attract web traffic. This will assure your site, products or services top ranking.
As a web designer and one who wants to stand out from the crowd, one way to do so is to differentiate oneself from the competition.
If you want to make money online, you need to know how to create a competitive advantage distinguishing yourself from the competition, not just make a product or service look different from the others but using a personal brand.
A huge percentage of web designers today look at the competition and see only pretty logos and pretty website layouts. That’s a massive mistake, because if they can’t make a living off of their design, they won’t be in business very long.
I work with many individuals who are very talented and capable individuals but they can’t make money from their talent. Why? It’s because they look at creating a pretty site for somebody else, to be valuable to somebody else, as a profession.
Your talent as a web designer is more important than ever. It’s why you get into the field in the first place. Learn how to market yourself and you’ll get hundreds of job offers right off the bat.
You need to stand out from the pack because you’re not like anyone else out there. You’re unique.
Think about this for a moment. How many times have you heard a product description say something like “We don’t just sell them, we make them”. In the US that’s an instant disqualifier, even if the quality is good and they’re from a reputable manufacturer. You probably won’t want to buy that from someone else. It doesn’t feel good to be misrepresented, does it?
So how do you make an impression on your audience without sounding like a salesman? How do you distinguish yourself from the rest of the pack without looking like an idiot? How do you create a difference like you, without everyone else copying you and looking like a copycat?
Here’s what I’ve found to work.
1. Personality – You may have heard the term “Nicheology” or “The Human Factor” or something similar. In short, your brand’s personality. Take a look at things from the perspective of your target market. What do they like about you? How do you stand out from the crowd? What excites them about you? Do they associate your site with quality, or just quantity, or? What makes you stand out? What are the features of your site that your target audience loves?
2. Positioning – You may also have heard the term “Positioning”. Basically, why do your target market want to buy from you? Who are your competitors? What makes you unique? How do you differentiate yourself from them? What are the features of your site that your target market doesn’t want to deal with? How do you stand out from the crowd? Your niche will come from a position, and not from the competition.
3. Content – Are you providing great content? Are your articles written with quality and high interest in mind? Are your articles engaging and not just random information? Do they build up to something? Is your site constantly changing and growing? Is your site constantly developing and changing?
4. Pricing – Are you offering something for nothing? Is your site offering the best for the least amount of money? If not, how can you compete?
5. Communication – Are you engaging your target market? Do you understand them well enough to engage them? Do you have a firm grasp of their wants and needs? Do you have a feel for what they’re worried about? You have to understand them well enough to connect them to your product. How can you make them laugh, or make them happy? How can you provide information that they want? These are the things that give you a huge competitive advantage.
If you’re still trying to figure out how to become a market leader, think about these ideas and you’ll be on your way to getting noticed. And you’ll get noticed by the people you need to.
We’re the company that writes the checks, makes sure the company follows through, but it’s also about you.
What makes you different?
How do you make your site the best for your clients?
How can you make them care?
This is what will separate your company from the others.
Your product doesn’t have to be better than the competitor’s. But if your site makes your client laugh or feel something, that’s a competitive edge. What will make them care? Think about the things that would make you proud and pass on those to your clients.
You don’t have to create a site that looks like a chemistry set. But why not choose colors that make you look good? You don’t have to make a site that looks like a law office. But why not make a site that shows your clients you care? Why not make a site that makes your clients want you? Creating a site that connects your clients with you is a way of creating a competitive advantage, by connecting them to your company, your products and your services.
And if you have to create a site, why not create a site that makes your clients want you?
Making Sure That Your Business Expenses and Sales Are Accurate
You control your finances instead of being controlled by them. And financial freedom doesn’t mean that you’re free of the responsibility of handling your money well. You will still need to educate yourself on how to manage your business expenses and sales accurately.
Therefore take good care of your money. But you can also take control of how you manage your money and put your trust in your knowledge and skill set instead of relying on a manager or money manager to do the job for you. Your money is in your control and you deserve to get an effective value for it.
The single biggest problem with the traditional finance system is that it causes people to build up huge debts to cope with the stresses of everyday life. Debt is the wrong way to manage money. Instead of accumulating things we should be investing for our future. Investments are much more efficient at moving capital than acquiring items of sentimental value.
Investments in the knowledge and skills we need to grow our business. Money managers and managers are a necessary evil. They can help you get your money back later if your business isn’t doing well, but they shouldn’t be the only method you use to manage your money.
Your Money is Your Responsibility. You have a responsibility to manage your money effectively and be aware of the pitfalls when you’re using an ineffective or bad way of doing things.
The worst thing you can do is run from your responsibilities. Put your trust in the financial managers and you will lose your money. Invest wisely and you will grow your business.
Every hour you allow the financial managers to run your business will be an hour that you are not applying the right things to the right situations. It will cost you more in the long run. The worse thing you can do is not be diligent in your efforts to manage your money properly.
The right way to manage your money is to have a financial planner, accountant and bookkeeper as your employees that you delegate tasks to as and when required. I had three managers for my book and page but now I have only one. I know it’s a small amount but I believe it is the best amount for long term success.
What is the Right Way to Manage Your Money?
Keep a record of your money. Use our free budgeting tool to make sure you are on track with your expenses and income. You should be able to see how you are doing with relative ease and at a glance. This is an essential step in managing your money. It’s good to check your money on a daily basis to make sure you’re not running short of money.
I recommend that you have at least one person working with you and constantly checking your accounts on a daily basis.
Once you have record of where you’re going, you can start setting your goal. Your goal is the number one thing you need to manage your money for you business. For more information on setting your goal visit our website and look at our article on Setting Your Goal.
Once you know your goal, you can look at your expenses and see where there is room to make room. Make sure that all the expenses in your business are properly connected to your goal.
EXPENSES OUT OF LINE
If your expenses are way out of line, you may need to take a look at what is going on with the finances. Have a look at what you’re spending money on. Are they necessary? If not, rethink your strategy.
Look at if there are tools that can do what you’re currently doing. Remember, you have a lot of choices. Don’t just base it on what’s currently going on.
Look at what is possible, what is happening and look at what tool you need to meet the challenges.
You should also look at what your employees are spending money on. Are your employees spending money where you should be spending money and what they’re buying? Look at what they’re buying so you can put the right things in. It’s also about having the right communication with your employees.
You have to make sure they know what is going on in your business and how they can be of use to you. If you have a lot of expenses and sales, you will definitely need a budget.
It’s important to know how much money you’re spending on all and have a look at what your sales are. If your sales are way out of line, you may have to do something about it. Don’t just ignore it.
A lot of people feel they don’t need a budget. However, a budget will help you to keep track of all your expenses and have a look at how much money you’re spending for. Your expenses are how much you’re spending for your employees, supplies, utilities, advertising etc. And your sales are what you’re making from the businesses and are mostly done face to face.
Now, try to keep track of your business expenses and sales. You will need to take a look at your business and make sure that they are well planned and that you are using the right tools. Make sure your employees are trained and are working to your plan and should be following along well.
Don’t just rely on one source for your budget. Compare your budget to others and make sure you’re spending what they say you are. Make sure you keep track of how much you’re spending and what you’re making.
It’s very important that you track your business expenses and sales. There is a lot of good advice out there on how to run your business and what’s important. But the big thing is still money, how much money you’re spending and what you’re making.
You should also do a monthly check of your expenses and sales. You need to take a look at your expenses and your sales for your business and adjust accordingly. It’s very important that you track your business expenses and sales.
You should also find out where your extra expenses and extra sales are coming from. That should be a key factor in your plan.
You should also make sure that you are following up on the things that you are buying. You should know who the new person that came on to the team is, how you are getting along with them and what they are doing. You should know if you need to change your plan for the project and what changes need to be made.